What we as a homegrown brand are proud of is that we are able to keep the traditional artwork of India alive and are able to employ skilled artisans in rural India. Off late, block printed dresses for women have become very popular. We can see hand block printed fabric designed in many forms, be it block printed kurta, block printed dresses or block printed sarees. Even in the men’s section, we see block printed shirts and kurtas which have become very popular because of their creative designs and soft fabrics which are usually cotton or linen preferably.
Block printing is an age-old style of printing beautiful designs or patterns which are inspired by nature or Indian traditions or folklores, using a wooden block. Designs are first carved on the wooden block by skilled artisans and by using the coloured dye, the carved impressions are then pasted over the cloth. These age-old traditional designs are so much in fashion these days that even celebrities are seen wearing these to their weekend getaways and intimate affairs at home. Mostly based out of Rajasthan, these skilled artisans are now designing styles that have more utility for modern women. Some of the dressing styles which are popular in hand block printed designs are:
- Kurta Sets
To get block printed kurta sets is most common. Almost every designer has introduced a collection with a special focus on block printing. The beautiful flower motifs on linen and cotton fabric are a breather in summers and even celebrities have approved of this style by wearing it on many occasions.
- Kaftans and Dresses for women
This particular style has been in the season since the beginning of the pandemic. The loose fitted dress in beautiful designs and patterns are pure love. Even the dresses made with hand block printed technique have become quite popular. They give a casually formal look and are perfect for office wear as well.
- Kimono Jackets or Overlays
If you have been following fashion influencers on Instagram, you must have seen how popular kimono and overlays have become. It becomes a perfect match for a dress in plain shades. It not only adds colour to the outfit but is perfect to glam up a simple dress or casual dress.
- Sarees
Block printed sarees are forever loved and the beautiful floral motifs have always been a charm for many. Many renowned Indian politicians have been seen wearing block printed traditional sarees and we love how graceful it looks.
- Shirts and short kurtas
Hand block printed kaftans have become popular in the men’s section and the same are worn by ladies as well since unisex designs are in these days and we love how these colourful patterns have become gender-neutral and that the young generation is loving them.
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